THE ARCHIVES

In 2023 I was invited to speak at LABITCONF, Latin America's largest crypto and blockchain conference, on the intersection of crypto and art — specifically, how artists can actually build sustainable careers inside this space rather than just riding hype cycles.

The talk pushed back on the idea that crypto art is just speculation with extra steps. I made the case that the artists who last are the ones who treat it like any other discipline — building a body of work, understanding the culture instead of just extracting from it, and thinking in years rather than drops. Being early to a movement doesn't mean much if you're not building something that holds up once the noise dies down.

Speaking to a room of builders, investors, and collectors was a chance to argue that art and technical infrastructure aren't opposites — the same instinct that makes someone good at reading a market is often the same instinct that makes them good at reading a room, a trend, or a moment.

Spaceart — Brand Design & Web3 Community Growth

As lead designer and community manager for Spaceart, I was responsible for shaping the project’s visual voice while actively driving community growth across platforms. The goal was to establish a recognizable visual brand for web content, build an engaged ecosystem for digital artists, and directly support creators in selling their work.

Key Contributions & Execution:

• Visual Identity & Social Design: Designed a cohesive visual language tailored to the crypto art space. Created recurring content templates, informational infographics (such as cybersecurity guides), promotional flyers for events like "Almorzando NFT", giveaway campaigns ("Mega Sorteo MATIC"), and custom visual assets for Telegram and Twitter/X.

• Community Building & Channel Operations: Managed day-to-day community channels, launching and scaling the official Telegram group while organically growing the Twitter audience past key milestones (hitting 2,000+ active members/followers).

• Marathon Audio Hosting & Artist Support: Hosted recurring Twitter/X Spaces focused on art, tech, and digital creator support. This culminated in hosting a massive 24+ Hour Mega Space dedicated to giving digital artists a platform to showcase and successfully sell their NFTs live to collectors.