DDS - Estética Vehicular

DDS reached out with a logo from 2017 that just didn't match what they were actually doing anymore. They're certified GYEON PPF installers, doing real ceramic coating and paint protection work, but the old branding looked more like a hair salon than a detailing shop. Soft serif logo, no edge to it.

I took the whole thing on — creative direction, new identity, updated logo, 3D versions of the mark so it could live everywhere from the website to their social. I also redesigned the storefront sign itself, swapping that old serif for something sharper and more angular, because a shop doing precision work needed a mark that actually looked precise.

Beyond the identity, I built their full website, shot and edited video content of the actual detailing process, and put together print catalogues covering their services — ceramic coatings, PPF, full protection packages. Everything had to feel like it came from the same place, whether you found them on Instagram, walked past the sign, or picked up a catalogue in the shop.