Marathon Merch

Services
Brand & Identity
Merch Design
Client
Marathon Merch
Location
Los Angeles, California
Year
2024
Credits
Designer: César Paradisi
Role: Brand & Merch Design
Client: Marathon Merch
Year: 2024
Info
This one came from being inside the culture, not looking at it from the outside. I was deep in the Pond0x community when $PORK took off — and if you were there, you know it wasn't just a token pump. It was a genuine movement. Thousands of people rallying around a meme, building something out of pure collective belief. That's memetic magic — an idea becoming real just because enough people decided it mattered.
I wanted Marathon to capture that energy in something you could actually wear. Not another crypto-bro hoodie with a logo slapped on it — something that felt like it came from inside the joke, made by someone who actually gets it.
The name and the whole "it's a marathon, not a sprint" idea came from watching how this community operates. Crypto rewards patience way more than people admit — the ones who stick around, who believe past the hype cycle, are the ones who actually win. So the brand became about longevity over quick flips. The $PORK tee was the genesis piece — after that, everything else (the G-Series, the drops) built out from that same DNA.












